melissagilbert.org: Latest News http://www.leadcapture.org/ Latest news from melissagilbert.orgen melissagilbert.org: Latest News http://www.leadcapture.org/EXT:tt_news/ext_icon.gif http://www.leadcapture.org/ Latest news from melissagilbert.orgTYPO3 - get.content.righthttp://blogs.law.harvard.edu/tech/rssSun, 13 Nov 2011 05:39:00 -0500 Lead capture overview http://www.leadcapture.org//article/lead-capture-overview/ In an online world dominated by social media the success of every site or blog is given by the...In an online world dominated by social media the success of every site or blog is given by the number of visitors and of course the number of returning visitors. Writing top quality content is a must for having a successful site or blog, but as most of you have already figured out already, it simply is not enough. You will have to learn how to optimize your site or blog in order to obtain new visitors and retain the existing ones.



There are a couple of methods you can use for lead capture, but we are not going to present them in this article. Instead, we can tell you that learning how to use them efficiently can bring you hug advantages in terms of traffic, visitors and even creating a strong community or fan base surrounding your site or blog.

]]> Sun, 13 Nov 2011 05:39:00 -0500 How to create a lead capture page http://www.leadcapture.org//article/how-to-create-a-lead-capture-page/ A well created lead capture page can represent one of the most powerful tools for building up the...A well created lead capture page can represent one of the most powerful tools for building up the community around your site and increasing the traffic it has. Writing a good lead capture page is not the easiest thing you can do, but we are sure that you can be successful by following a couple important steps that we are going to present in the following lines.


The first part of a lead capture page should be some sort of introduction. Try to arouse the interest of the persons reading it and convince them to read further and make an obvious statement about what your objectives are.


The next part should provide even more information about your site or blog. We advise everyone to offer the readers a couple of strong reasons that should convince them to sign up. An easy to read list of benefits is always welcome. Try not to ask too much time when reading this from your visitors.


The third part should be the opt in form. We recommend you to keep it short and simple and only ask for necessary information. Think about the visitors that are filling in this form and how much time would they be spending doing this.


]]> Sun, 13 Nov 2011 05:38:00 -0500 Lead capture methods http://www.leadcapture.org//article/lead-capture-methods/ If you want to increase your site or blog traffic and even create a solid community around it, you...If you want to increase your site or blog traffic and even create a solid community around it, you will need to learn how to use lead capture methods. Learning more about them is not difficult at all, but you will have to spend some time for getting to know how they work and how you can integrate them to your site or blog. Today we are going to have a look at the most popular lead capture methods currently available and we hope that after reading this article you will have an easier time choosing.


Of course the most popular lead capture solution is adding an opt in form to your site. Visitors will decide whether or not they will offer their name and email address in exchange for a regular newsletter from you. Offer them some advantages and even free gifts in order to convince your visitors to fill in the opt in form.


The next method consists in creating an RSS feed that will make your visitors subscribe. This is a very elegant solution, but it requires hard work and some technical skills. However, if you do it right, an RSS feed can be one of the most efficient lead capture tools out there.


Landing pages are also one of the most popular lead capture tools out there and they help you create a large list of people that are interested in your site or blog in a short time.

]]> Sun, 13 Nov 2011 05:36:00 -0500 Lead capture advantages http://www.leadcapture.org//article/lead-capture-advantages/ Everybody struggles to get more and more visitors on their sites or blog in order to promote in...Everybody struggles to get more and more visitors on their sites or blog in order to promote in the best way they can their articles or products. Lead capture tools are extremely valuable in this endeavor and learning how to use them can provide immense advantages.



Here is where lead capture tools bring their advantages. Letting your subscribed visitors know whenever you add a new product or offer great deals on the existing ones has a huge potential of boosting your sales. Of course not every person that receives and reads the newsletter will buy, but they will know about your product and whenever they might need it, they will know where to get it from.


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